History of the adidas brand
The adidas brand is one of the most famous brands ever. This German company has an iconic name and a characteristic logo of three stripes - 3 stripes, which are inherent to this brand, which are known all over the world. Adidas is currently one of the largest manufacturers of sports and leisure clothing, footwear and accessories in the world. What is the history behind this fashion and sports icon?
They started in the washroom and gradually conquered the world. Every great story has a beginning. This one started in a small town in Bavaria, Germany. Adi Dassler started in his mother's washroom, registered "Gebrüder Dassler Schuhfabrik" in 1924 and began to provide athletes with the best possible sports equipment. A few years later, runner Lina Radke won a gold medal in Amsterdam in his sneakers. These were the first rewards and milestones - and only the beginning of the adidas history story.
Adidas was founded in 1949 by Adolf (Adi) Dassler at the age of 49 again under the name "Adi Dassler adidas Sportschuhfabrik", after falling out with his brother Rudolf. He subsequently founded his own competing company, which we know today under the name Puma. Despite the fact that the brothers never reconciled, their competitive struggle was responsible for the fact that both brands rocketed into the public consciousness, which was further supported by the fact that the sports products from both of their workshops reached top quality. The company starts with 47 employees in the small town of Herzogenaurach. In the same year, he registered the shoe, which included the registration of the soon-to-be-famous adidas 3-Stripes. Later, they also started producing the famous Franz Beckenbauer warm-up sets.
They create innovative products that make them better and better. The secret of Adi Dassler's success lay on a personal level: he met athletes (some of them even as visitors to Herzogenaurach), listened carefully to what they had to say, and constantly observed what could be improved or even invented to support their needs. The best of the best trusted adidas and its founder from the beginning. And that hasn't changed for decades.
In 1970 adidas first introduced the official soccer ball, TELSTAR, for the 1970 FIFA World Cup™. The ball was designed to improve visibility on black and white television. It was the start of an amazing partnership where adidas provides the official match balls for every FIFA World Cup™. In 1972, the Olympic Games were launched in Munich. Just in time for this event, adidas introduced a new logo reminiscent of the shape of a shamrock. Today, the collection with this logo – adidas Originals means lifestyle and street.
Adidas has expanded into more and more sports over the years. At the beginning of the 20th century, adidas focuses on sports products inspired by streetwear. The coming years saw the birth of new partnerships with Yohji Yamamoto (2001) and Stella McCartney (2004), along with exciting brands such as Y-3 (2003) and Porsche Design Sport (2007). The adidas brand offers clothing and footwear for every sport, fashion and style, whether you are into sports or fashion.
