The Hoka company is a relatively young French brand engaged in the design and sale of running shoes and other equipment for athletes. It was founded in 2009 in the French city of Annecy. It was created by Nicolas Mermoud and Jean-Luc Diard - former employees of Salomon.


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Hoka produces maximally cushioned shoes for the road , trails and all terrains . Throughout its product line, Hoka shoes maintain characteristics such as low weight and midsole and sole geometry designed to promote inherent stability and an efficient stride.

Nicolas Mermoud and Jean-Luc Diard set out to design a shoe that would allow them to run faster and created a model with an oversized midsole that had more cushioning than other running shoes at the time. The shoes are named after a Maori phrase that loosely means "to fly above the ground".