Technology Hoka Vibram® Megagrip

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Information

Shaped, aggressive protrusions on the sole. Thanks to the Vibram® Megagrip technology, maximum adhesion to the surface is ensured.

Details

Vibram® , originally a climbing sole, got its name from the Italian climber VI tale BRAM ani, who led an expedition in the Alps in 1935.

To realize a great idea, the idea itself is not enough, the ingredients that must be functional and functioning, as well as an innovative project and material suitable for this planned idea are essential. Vitale Bramani's idea was to raise the level of safety in the mountains, his design was the Carrarmato sole and the most suitable material was rubber inspired by tires that are functional on any surface.

Thanks to Charles Goodyear, the properties of rubber , obtained from more than three hundred plants growing in the tropical regions of the Earth, were finally stabilized in 1839. Goodyear is, in fact, the inventor of vulcanization : a process that allows rubber, by heating it together with sulfur, to obtain a complete stability of its properties, including strength and flexibility. Vitale Bramani therefore initially collaborated with a company already experienced in the field to produce the first prototypes of soles called Carrarmato . He then continued to innovate, creating ever more powerful soles thanks to his proprietary compounds that combine natural rubber with various chemical agents to stabilize, color and provide those specific properties that make Vibram technology among the most innovative of all. Durability, traction.

Vibram Gumlite (1989) is a compound suitable for leisure footwear , while for the outdoor world the compounds Vibram Megagrip (2013) and Vibram Arctic Grip (2016) represented a real revolution in terms of grip, the former on rocky surfaces and slippery terrain, the latter offering unprecedented resistance in the wet ice and snow thanks to a combination of technology and sole design.

Thanks to its avant-garde communication strategy, VIBRAM® became known all over the world. The company participated in fairs all over Europe, created advertising campaigns for each country where its registration offices or sales representatives are located.