History of the Malfini brand
What is the history of the Czech brand Malfini? The brand was founded at the end of 1999 under the then name ADLER Czech, with two classmates from high school, Martin Hausenblas and Pavel Neumann, who are still the only shareholders today. They originally founded and planned to build an advertising agency. Subsequently, several times in a relatively short period of time, they received requests for the supply of a large number of white T-shirts with a print. And that's when the idea of making t-shirts yourself was born. They prioritized the production of high-quality advertising textiles over the activities of advertising agencies.
The first Malfini brand products were introduced in 2000. At that time, they only produced simple unisex t-shirts in basic colors, and gradually their range expanded to include children's and women's t-shirts. Polo shirts, sweatshirts , hats , terrycloth and fleece products and popular softshell jackets were subsequently added to these. Today, the company's product portfolio produces more than 300 different products in sizes XS-5XL, while the aforementioned children's sizes are also included, all in a wide range of different colors. The products are marketed under four brands: MALFINI®, MALFINI Premium® as a brand for the luxury line of advertising textiles, the economic line Piccolio and the workwear brand RIMECK®. In cooperation with Bata Industrials®, it also produces safety shoes.
In 2020, the name of ADLER Czech, as was changed to MALFINI, as The company exports products to 19 European countries and is strategically conquering others. The highest percentage of sales is realized in the country, followed by Poland, Slovakia, Hungary and Romania. However, during their period of activity, the products of this brand have seen a significant shift not only in quality, but also in cuts and materials. Today, MALFINI® products are compared to the highest quality European and global textile brands and gain high customer satisfaction.
