The Norwegian brand Swix, specializing in winter equipment, is based in Lillehammer. The Swix range of products includes ski wax, ski poles and sportswear. The company was founded in 1946 and ranks among the specialists in the field to this day.
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Borge Gabrielsson, president of the Swedish company astra Pharmaceutical, and Martin Matsbo, a famous Swedish racer, introduced to the world revolutionary waxes for cross-country skiing under the SWIX brand. The waxes differed from traditional waxes in their composition, which was created on a scientific basis from synthetic raw materials. In contrast to natural ingredients such as beeswax, tar, pitch of conifers, fats and oils, which differ fundamentally in quality and are difficult to apply in production. Now the Swix brand offers an assortment of many products with a different focus.