History of the Under Armour Project Rock brand
The entire history of this collection, the brand falls under the brand Under Armour . Dwayne Johnson and Under Armor have teamed up to create Project Rock - a motivational lifestyle brand designed for athletes who work hard and work on themselves.
"Project Rock recognizes that we are all a work in progress, constantly striving to improve and work harder towards our goals," Johnson said. "I understand that it's hard work, hard work that makes sacrifices, and that's why I wanted to find a way that I can go on a journey with others to inspire them to keep chasing the goal no matter how hard it is."
In 2019, Under Armor announced a collaboration called "Project Rock". Under Armor has been a big name in sportswear for years, but by teaming up with Dwayne Johnson for the Project Rock collection, the partnership offers innovative product lines. Ty brings a whole range of products for men, women and children. Given that Project Rock was inspired by one of Hollywood's hardest working men, it's no surprise that they're also rugged. Robust and extravagant prints, which are complemented by a distinctive Brahman bull logo. This logo is represented across the entire Project Rock range.
Under Armor Project Rock started with shoes , but the entire collection has expanded dramatically. Project Rock now offers bags, t-shirts, shorts, leggings, hats, training shoes and accessories for sports and leisure. Project Rock is popular in the United States, but is also popular at Under Armor locations around the world. The face of the women's collections is former American representative in alpine skiing Lindsey Vonn.
