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Inov-8 is a brand of footwear located in the mountains of the British Lake, and is a brand of footwear, clothing and equipment for determined runners and cross-country runners, fitness athletes and adventure tourists who push the boundaries to their very limits. Join hundreds of enthusiastic customers and enjoy an undisturbed run on the road or in the field.

In 2003, Wayne, born in Zimbabwe, noticed a gap in the British off-road running market and designed a shoe that attacked the community. The shoe was the MUDROC 290 and provided the type of grip that runners longed for. One of the first successes in history was New Zealand athlete Melissa Moon , who competed in the Alaska World Trophy in 2003 with shoes that weren't sticky enough for a muddy road. covered with snow. She borrowed a pair of MUDROC 290 from another runner and duly won the women's race. As she crossed the finish line, she held her shoes up and told everyone how they had helped her win. It was the first of the hundreds of podiums complemented by inn-8 shoes in the last 16 years.