Join hundreds of enthusiastic customers and enjoy uninterrupted running on the road or off-road. Inov-8 is a brand of footwear, apparel and equipment for determined runners and adventure-seeking hikers who push the limits of their abilities.



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In 2003, Zimbabwean-born Wayne spotted a gap in the UK off-road running market and designed a shoe that took the community by storm. That shoe was the MUDROC 290 and it provided the type of grip runners craved. One of the first successes in history was New Zealand athlete Melissa Moon , who entered the 2003 World Running Trophy in Alaska with shoes that were not grippy enough for a muddy, snow-covered path. She borrowed a pair of MUDROC 290s from another runner and duly won the women's race. When she crossed the finish line, she held up her shoes and told everyone how they helped her win. It was the first podium of hundreds completed with inov-8 boots in the last 16 years.