Puma technology

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The Puma brand believes in "Innovation for Performance" and they ask the questions "Has anyone done this before? Will it be the first time?" This is the principle that drives innovation at Puma. Always being the first to do something has always motivated them. They strive to bring new, better, different - meaningful innovations for athletes that change the rules of the game. Since their inception, they have been delivering performance innovations that make athletes elite by thinking outside the box.

"By connecting research, performance engineering and emotion, we increase the performance of our athletes and the entire company." Romain Girard, Head of Innovation

They innovate for athletes and consumers to support their full potential, to provide them with experiences that can be found in remarkable things, to provide tools that will meet the need to be "Forever Faster" and enjoy every moment of their sports journey . FOREVER FASTER IS ALWAYS FIRST, NEVER SECOND, NEVER THIRD. The goal is to take the sport to another level with technology and to constantly move forward, with the help of science.

Puma strives to create products that adapt to the human body and the environment in which the human body is located, in terms of thermoregulation, movement and adaptation to conditions.

We have prepared a clear explanation of specific technologies for you. Choose the technology that interests you and read more about it.

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